This strategic expansion underscores the company’s dedication to supporting the region’s rapid growth, digital transformation initiatives, and sustainability objectives, in alignment with Saudi Arabia’s Vision 2030
This development brings Nemetschek’s portfolio of esteemed brands—including Allplan, Bluebeam, Graphisoft, Maxon, Solibri, Spacewell, and Vectorworks—closer to one of the most dynamic construction markets globally.
The Saudi construction sector is currently undergoing significant expansion, with over $1 trillion in mega-projects in progress and an increasing emphasis on digitalisation and sustainable building practices.
The solutions offered by the Nemetschek Group will enable local architects, engineers, builders, and creative professionals to execute projects more efficiently and sustainably by leveraging advanced Building Information Modeling (BIM), artificial intelligence (AI), and digital twin technologies.
Saudi Giga Projects 2025 Summit
Muayad Simbawa has been appointed as the managing director for Nemetschek’s operations in Saudi Arabia, where he will oversee the company’s regional initiatives from Riyadh. He possesses a robust background in sales and operations, along with extensive relationships across the Kingdom. With nearly two decades of experience in digital transformation, infrastructure, oil and gas, power, and enterprise software, Muayad Simbawa is a highly regarded technology leader. He is recognised for his ability to lead market entries and develop high-performing teams, and his leadership is expected to drive innovation within the AEC/O sector and shape the future of construction and design in the Middle East.
The initial focus of the company will be on supporting key giga-projects and promoting digital transformation throughout the built environment. Nemetschek’s inaugural significant appearance in the Kingdom will be at the Saudi Giga Projects 2025 Summit in Riyadh, a pivotal event for senior decision-makers in the construction sector. The summit provides a distinguished platform to exhibit Nemetschek’s expertise and to cultivate partnerships with stakeholders integral to Saudi Arabia’s ongoing transformation.
Saudi Entertainment and Amusement (SEA) Expo
In line with its commitment to the region, the Nemetschek Group will also participate in the forthcoming Saudi Entertainment and Amusement (SEA) Expo, scheduled from May 20 to May 22, 2025, showcasing its brands Maxon, Spacewell, and Vectorworks. The SEA represents a premier event that convenes professionals from the global entertainment industry. This Expo presents a unique opportunity for collaboration, enabling industry leaders to connect, address pressing challenges, and co-create innovative, actionable solutions.
Nemetschek’s engagement reflects its broader vision for the Middle East—to act as a catalyst for digital transformation and sustainability, in accordance with the region’s ambitious development aspirations. Through its advanced software solutions, the Group aims to support the development of smart cities and future-ready infrastructure across the region.
